项目概况 | Introduction

此形象标志在原标志基础上进行修正，企业希望保留原标志大体元素，那我们的任务就落在如何将原有元素在新的文字及结构上调整的更协调，更符合目前企业的发展。 在英文字体上，我们使用了三种字体及大小写混合的方式进行配合，设计成一种统一的字体元素；
图形上,也在原有基础上进行结构的调整,及与英文字体间的空间结构关系处理,可以说达到完美同意的视觉效果，刚柔兼含，对比统一。
新的图形在不精心一看，似乎和原标志相同，这就是成功点，标志的进化就是需要受众察觉不到变化，而实际进化了。

This image symbolized carries on the revision in the original symbolfoundation, the enterprise hoped retains the original symbol roughlyelement, how then our duty does fall on adjusts the original elementin the new writing and the structure is more coordinated, conforms tothe present enterprise's development.
In English typeface, we have used three kind of typefaces and the bigsmall letter mix ways carry on the coordination, designs one kind ofunified typeface element;
On graph, also carries on the structure in the original foundation theadjustment, and with English typeface spatial structure relationsprocessing, may say achieved the perfect agreement the visual effect,is hard and soft concurrently contains, contrast unification.
The new graph in not careful as soon as looked that, as if and theoriginal sign is same, this is succeeds the spot, symbolized theevolution is needs to receive the audiences not to realize the change,but actually evolved.

项目概况 | Introduction

背景：哩电池代工企业,多年来以其产品的质量已为海外多个知名品牌代工生产，现需要突破原有模式，建立自己品牌，在这种背景下，企业寻找到我们为其进行研究设计。
分析：分析企业原有品牌，发现原有的名称不太符合海外市场的识别，经过于企业的沟通，决定采用新的品牌名称，以更符合海外市场。
解决：经过与企业数次的沟通，确定品牌名PINNO，意思为进步于创新中，更好的诠释了企业的理念。
1、想象一个埋藏很久的宝盒，当被我们发现，打开时宝盒内发出巨大能量的光刺激着我们，我们内心的惊喜与澎湃。
利用“i”的点于“光”进行艺术融合设计，代表强大能量无限强大，同时传达出企业进步、创新、突破的理念，形成独特的视觉形象。就如我们打开一个宝盒所发现的惊喜一样，我们的产品一直带给消费者满意及创新的惊喜。
2、标志在细节处理方面：直角、斜角的互相搭配;尖角、圆角的相互补充，将品牌所诉求的亲和力、睿智充分展现，具有高度的艺术感。
3、倾斜的图形形成强烈的动感，再一次传达出企业活力及创新。
4、黄红的渐变色彩，呼应了能量无限强大的设计思想。同时与黑色的配合，在视觉上更加增强了感染力。

Background: The battery generation of labor enterprise, for many yearstake its product quality as the overseas many well-known brandsgeneration of labor production, presently has needed to break throughthe original pattern, establishes the oneself brand, under this kindof background, the enterprise seeks to us carries on the researchdesign for it.
Analysis: The analysis enterprise original brand, discovered theoriginal name not too conforms to the overseas market recognition,passes through to enterprise's communication, decided uses the newbrand name, to conforms to the overseas market.
Solution: After and enterprise several times communication,determination brand name PINNO, meaning for progress in innovation,better annotation enterprise's idea.
1st, imagines to bury very for a long time, when was discoveredby us, opens when in sends out the huge energy we,our innermost feelings pleasantly surprised with is rushing.
Using "i" the spot carries on the artistic fusion design to "thelight", represents the formidable energy infinite to be formidable,simultaneously transmits the enterprise to progress, the innovation,the breakthrough idea, forms the unique visual image. Like we open arepleasantly surprised same, our product which discoveredcontinuously takes to the consumer satisfaction and innovationpleasantly surprised.
2nd, symbol in detail processing aspect: Right angle, drift anglemutual tie-in sale; The acute angle, the fillet mutual supplement, theaffinity, the wisdom which demands the brand fully unfolds, has thehigh artistic feeling.
3rd, inclines the graph forms intensely moves the feeling, transmitsonce again the enterprise vitality and the innovation.
4th, Huang Hong changes gradually the color, has echoed the energyinfinite formidable design thought. Meanwhile with the blackcoordination, even more strengthened the power in the vision.

项目概况 | Introduction

背景：由意大利CAFITTA SYSTEM集团公司中的E‘CAFFE及香港全能电业联合在中国唯一推广机构——深圳欧意皇式咖啡有限公司，主要进口意大利E'CAFFE高品质浓缩咖啡及独特咖啡机，有着强大的后盾及浓厚的意大利情怀。

分析：我们需要分析意大利E‘CAFFE的品牌资源及形象，寻找可以延续的设计方略，得出首先以摆脱目前咖啡行业的普遍设计手法，决定运用字母及咖啡液体进行融合。

解决：运用咖啡液体的特性进行艺术创造，造型独特，识别性强，根据研究得出阅读英文“UE'CAFFE”的读音重点落在字母“E”上，所以特别处理字母“E”的形体，以形成读音与视觉双重的记忆点，达到不知觉深入消费者内心深处共鸣的奇妙效果。而E上一点，是创造的第二个视觉亮点，体现了意大利文及意大利文化，也更加突出咖啡液体那种柔和饱满的视觉感受。同时也和意大利E'CAFFE在形体上造成一定的延续。

延续：进一步我们还根绝思路深入创造了企业铺助图形.咖啡液体旋转的视觉图形及“E”造型在大终端销售环境的利用，达到一种概念，综合表现。
后期：在半年内，通过后期跟踪反馈，我们对品牌一直不断的调整，配合公司不断的定位，以动态的方式进行整个品牌的建设，达到追求极至的完美。

Background: ' CAFFE and the Hong Kong versatile electrical industryjointly only promotes organization - Shenzhen Ou Yihuang by in ItalianCAFITTA SYSTEM group company's E in China the type coffee limitedcompany, mainly imports Italian E ' the CAFFE high qualityconcentration coffee and the unique coffeemaker, has the formidablebacking and the thick Italian mood.
Analysis: We need to analyze Italian E ' the CAFFE brand resources andthe image, seeks design plan which may continue, obtains first getsrid of the present coffee profession the universal design technique,decided carries on the fusion using the letter and the coffee liquid.
Solution: Carries on the artistic creation using the coffee liquidcharacteristic, the modelling uniquely, the recognition is strong,according to studies obtains the reading English "UE' CAFFE "thepronunciation falls with emphasis on the letter" E "on, thereforespecially processes the letter" E "the physique, forms thepronunciation and the visual dual memory spot, does not achieve theconsciousness thorough consumer heart of hearts sympathetic chordmarvelous effect. But on E, is the creation second visual luminescentspot, has manifested the Italian article and the Italian culture, alsomore prominent coffee liquid that kind of gentle full vision feeling.Simultaneously also ' CAFFE creates certain continuing with Italian Ein the physique.
Continues: Further we also eradicated the mentality thoroughly tocreate the enterprise to spread help the graph, the visual graph whichthe coffee liquid revolved and "E" the modelling in the big terminalsale environment use, achieved one concept, the synthesis performance.

项目概况 | Introduction

背景：早前通过加盟别的品牌的方式进入便利店行业，随着自身的发展，在此行业已积累丰富经验，同时随着便利店行业在中国的普及，这将是个非常大的市场，企业从长远的战略眼光分析，必须尽早建立自主品牌，摆脱跟随别人的景况，创造属于自己的品牌连锁机构。

分析：我们进行的主要工作就是配合企业进行从品牌名称到定位，再到设计的整个过程，达到完全的新品牌整合定位建设。我们为企业提供了许多的品牌名，但我们发现，决大部分消费者都无法记忆，或者说相对一个全新的品牌需要尽快被消费者记忆，特别是便利店行业的特殊消费群，一般的名称是无法达到此要求的，那么就需要出奇兵，要意料之外，情理之中；我们最后建议24HOURS这个名称，从记忆点来说，容易记忆，又体现了便利店行业特征，与消费者心理形成共鸣和联系，就达到记忆点的更加深入；这就提高到另一个境界：消费者不可能忘记，而不是需要记忆的问题了。

设计：“24”和“时间”本就是同概念异形式，都恰好的体现了便利店最大的特征——24小时营业，在设计上，标志以数字“24”为主要设计载体，将时间概念的代表——“时钟”与数字“4”进行结合，创造出一种全新的视觉造型，将概念与识别性良好结合，打破了常规思路与表现手法，易识别，易记忆，形体的特别，让顾客产生悬念以达到深入记忆的功能。情理之中，意料之外乃最成功之处。

Background: Early through allies other brand the way to enter theconvenience store profession, along with own development, accumulatedthe rich experience in this profession, simultaneously along with theconvenience store profession in China's popularization, this will bean extremely big market, the enterprise from the long term strategicjudgement analysis, must establish the independent brand as soon aspossible, gets rid follows others' situation, the creation belongs toown brand chain-like organization.
Analysis: We carry on the main work is coordinates the enterprise tocarry on from the brand name to the localization, again arrives thedesign the entire process, achieves the complete new brand conformitylocalization construction. We have provided many brand names for theenterprise, but we discovered, definitely the majority of consumersall are unable to remember, or said the relative brand-new brand needsto remember as soon as possible by the consumer, specially theconvenience store profession special expense group, the general nameis unable to meet this requirements, then needs the extraordinarysoldier beside, must anticipate, in reason; We finally suggested24HOURS this name, said from memory, easy memory, also has manifestedthe convenience store profession characteristic, forms the sympatheticchord and the relation with the consumer psychology, achieved memoryis more thorough; This enhances to another boundary: The consumer isimpossible to forget, but was not the question which needed toremember.
Design: "24" and "the time" originally is the same concept differentform, all exactly has manifested the convenience store biggestcharacteristic - 24 hours business, in the design, symbolized take thenumeral "24" as the main design carrier, - "the clock" "" 4 carries onthe time concept representative with the numeral the union, createsone kind of brand-new visual modelling, the concept and therecognition good union, has broken the conventional mentality and theexpression means, is easy to distinguish, the easy memory, physiquespecialness, to let the customer produce is anxious achieves thethorough memory the function. In the reason, beside the anticipationis most successful place.

项目概况 | Introduction

背景：芯智是Mstar和Amlogic两家知名企业的中国区授权代理商，致力于将代理产品及自主开发的视频多媒体方案有机结合，为客户提供各种专业的解决方案，如LCD TV/ DPF / DTV/ GPS等。芯智加快了代理产品在中国市场的销售，同时也为客户创造了价值。

思考： 如何将芯片这种集合性非常高的产业概念表达出？我们就寻找到“箭”这一元素，它代表着再智慧力量集于一点，力无虚发，与企业概念吻合。

设计：以“SMC”为设计主体，将“箭”的形体融合字母“C”，形成同构； 字母中的“M”反向，配合SMC整体的造型，同时也传达出公司是一个新兴崛起和打破传统概念的科技公司。
使用绿色作为标准色时，开始企业高层具有怀疑，还是带有传统“蓝色”的概念。放观天下，“蓝色”大军太多，致使“兰色”这一色系失去个性和差异化，例如：NVIDIA和HAIER等公司已发现这个问题，都已摆脱“兰色”这一海洋色。经过一番论述，企业高层同意了我们的建议，采用“绿色”这一新的科技色彩，同时带出“健康科技”这一前卫理念。

后期：随着近一年的跟踪，伴随着企业发展，到06年底，SMC已迅猛发展，从办公面积只有几十平到几百平，员工人数成倍增长，获得与中国大陆90%企业建立合作关系，如康佳、创维、TCL等。这一品牌取得了很大的成功。

Background: The core wisdom is Mstar and the Amlogic two well-knownenterprises' Chinese area authorization business agents, will devoteto acts the product and the independent development video frequencymultimedia plan organic synthesis, will provide each kind ofspecialized solution for the customer, like LCD TV/ DPF/DTV/ GPS andso on. The core wisdom sped up the proxy product in the Chinese marketsale, simultaneously has also created the value for the customer.
Pondered: How expresses the chip this kind of set nature extremelyhigh industry concept? We seek "the arrow" this element, it representsthe wisdom strength collection not empty to, the strength is sendingagain, tallies with the enterprise concept.
Design: Take "SMC" as the design main body, "arrow" the physiquefusion letter "C", forms the isomorphism; In the letter "M" isreverse, coordinates the SMC whole the modelling, simultaneously alsotransmits the company is emerging rises and breaks the traditionalconcept the technical company.
The use green took when standard color, high level starts theenterprise to have the suspicion, or has the tradition "the bluecolor" concept. Puts the view world, "the blue color" the army too aremany, causes "the blue color" this color is loses the individualityand the difference, for example: Company and so on NVIDIA and HAIERhad discovered this question, all got rid of "the blue color" this seacolor. After an elaboration, the enterprise high level had agreed oursuggestion, the use "the green" this new technical color,simultaneously carries over "the healthy science and technology" thisvanguard idea.

项目概况 | Introduction

背景： 在品牌战略重大更新的06年，整合商业模式越来越渗入到中国市场。在此大环境下，华新报关服务公司与招商报关强强整合，铸造深圳第一大报关服务公司。该公司需要新的品牌形象来整合这一概念，以更强大，更国际的形象来面对整合后的公司内部及新老客户。
分析： 06年被寓为是品牌建设大年，更加国际化形象被提出。作为大型服务性报关公司，所面对的客户中，有很多是国际化公司及国内大型出口企业，如东芝、德国伟佳等等，新的形象必须能与这些客户形成视觉上的统一，进而加强客户的满意度感受；新的形象也必须能体现整合的概念，以传达出两家公司整合的力量；新的形象也必须面对国际商业化大方向。
解决： “HSL”为新公司的代表名称，以S为中心将三个字母联合成为一个整体，将新公司的历史背景赋予其中；“S”的形体流畅寓意通关的快速，又形成视觉焦点，达到中心调控整合之意；“H、L”互相融合“S”也呼应了两家公司强强中心融合的概念。
标志在细节处理方面：因三个字母的不同艺术处理，包含“刚”、“柔”的视觉对比；色彩的深、浅变化，将品牌的新与稳同时展现及深度内涵充分体现，具有很强的识别性及艺术感。

Background: In the brand strategy significant renewal 06 years, theconformity business model more and more permeates the Chinese market.Under this big environment, Hua Xin declares the service company and declares the strong strong conformity, casting Shenzhen firstcloses the service company. This company needs the new brandimage to come conformity this concept, to is more formidable, a moreinternational image comes after the conformity the company interiorand the new old customer.
Analysis: 06 years are lodged for are the brand construction bumperyears, the even more internationalization image was proposed. As thelarge-scale service declaration company, in the customer which faces,has very many is the internationalization company and the domesticlarge-scale exportation enterprise, the new image must be able to formin visual with these customers the unification, then strengthens thecustomer the degree of satisfaction feeling; The new image also mustbe able to manifest the conformity the concept, transmits twocompanies conformity the strength; The new image also must face theinternational general orientation.
Solution: "HSL" for the fledgling firm representative name, as thecenter unites into take S three letters a whole among, entrusts withthe fledgling firm historical background; "S" the physique smoothimplication goes through customs fast, also forms the visual focalpoint, achieves meaning of the central regulation conformity; "H, L"mutually fused "S" also to echo two companies strong strong centersfusion concept.
Symbol in detail processing aspect: Because of three letters differentartistic processing, contains "just", "was supple" the visualcontrast; The color depth, the shallow change, is new the brand andsteady simultaneously unfolds and the depth connotation fullymanifests, has the very strong recognition and the artistic feeling.

项目概况 | Introduction

标志采用了与案名相辉映的、最容易让人联想和引起消费者共鸣的载体——高速列车，简洁明快的赋予了基本造型，同时体现了“快速”、“效率”、“超越”这三个概念；
标志色彩使用了橙色这一暖色调,体现学习英语的激情和积极向上的概念;整体上来看，视觉冲击力强，易于记忆和传达。
视觉设计师：尹敏

The symbol used, has been easiest to let the person which shone withthe document name associate and cause the consumer sympathetic chordcarrier - high speed train, succinct sprightly has entrusted with thebasic modelling, simultaneously manifested "has been fast", "theefficiency", "surmounting" these three concepts;
The symbol color has used orange this warm tone, manifests the studyEnglish the fervor and the positive upward concept; The whole lookedthat, the visual impulse is strong, easy memory and transmission.
Visual designer: Yin Min

项目概况 | Introduction

背景：最近几年，美甲行业可谓发展迅猛，全国各地雨后春笋般出现许多美甲品牌，混乱的状态可能比七国争雄时代有过之而无不及。建立品牌，发展品牌成了在这个行业唯一可壮大发展之路。“永秀美甲”在这种背景下，需要一个能冲破格局的企业形象，致力与成为当地领导性美甲品牌。

分析：当我们分析消费者群体时，发现美甲行业的年龄群跨度很大，从年轻十多岁女孩到几十岁的妇女都有，这就给策略造成了一定的难度。我们通过反向思维，寻早到“天使的翅膀”这一元素，惊奇的发现，无论哪个消费年龄群，对“天使”的形象都怀有美好的憧憬，欢迎程度超出我们想象。谁没有梦，没有对神话的向往，这就确定了这一元素的成功。

设计：标志采用“天使的翅膀”与“女性手部”形成同构为设计元素,艺术的创造出一种女性的,柔美的形态,整个标志造型大气、简洁。
天使的翅膀代表着美丽的女性,带给目标受众一种亲和力.女性的手部造型也体现了行业特征。

后期：经过跟踪反馈，到06年底，企业已在当地2年内成为了顾客满意度最大，消费人数最多的美甲公司。

Background: Recently several years, the beautiful armor profession itmay be said the development is swift and violent, each place mushroomgrowth appears many beautiful armor brands, the chaotic conditionpossibly compares seven countries to strive for hegemony the time togo beyond. The establishment brand, the development brand became hasonly been possible to expand road of the development in thisprofession. "Forever the elegant armor" under this kind of background,will need to be able to break through the pattern the enterpriseimage, will devote with to become the local leader beautiful armorbrand.
Analysis: When we analyze the consumer community, discovered thebeautiful armor profession the age group span is very big, all hasfrom the young over 10 year old girl to several dozens year-old women,this has created the certain difficulty to the strategy. We throughthe reverse thought, seek early "the angel wing" this element,surprised discovery, regardless of which expense age group, right"angel" the image all harbors the happy expectation, the welcomedegree surpasses us to imagine. Who doesn't have the dream, to mythyearning for, this has not determined this element success.
Design: The symbol use "the angel wing" and "the feminine hand" formsthe isomorphism for to design the element femininely, the artisticcreation one kind, the gently beautiful shape, the entire symbolmodelling atmosphere, is succinct.
The angel wing is representing the beautiful female, takes to the goalthe audiences one kind of affinity. The feminine hand modelling hasalso manifested the profession characteristic.

项目概况 | Introduction

背景：企业经过十多年的艰苦经营，已然成为当地的领头性企业；正逢全新更换终端店面及品牌形象，,试图摆脱以往形象，突出其地区领头地位。
分析与设计：我们观察出其行业属性，虽和音乐有关，但更多的是“传播”这一属性，如何结合音乐与传播这2个概念，成为这个标志的设计重点。
运用喇叭与光盘的同构,传达出企业"音乐"这一属性.而三条弧线直观的体现了音乐“传播”这一概念。
设计的手法也利用正负形的相互衬托,让整个标志简洁而清晰。方形与圆形的结合,亦代表企业稳中壮大的行业领头地位.标志造型接轨国际感,为企业将来的发展奠定基础。

Background: The enterprise passes through more than 10 years difficultmanagements, already became local the taking the lead enterprise; Ismeeting the brand-new replacement terminal shop front and the brandimage, attempted to get rid formerly vividly, highlighted its area totake the lead the status.
Analysis and design: We observe its profession attribute, althoughwith music related, what but are more is "the dissemination" thisattribute, how unifies the music with to disseminate these 2 concepts,becomes this sign key the design.
Using the loudspeaker and the compact disc isomorphism, transmits theenterprise " Music " This attribute But three arcsdirect-viewing have manifested the music "the dissemination" thisconcept.
The design technique also uses the positive and negative shapemutually to serve as contrast, lets the entire sign succinct and isclear. The square shape and the circular union, also represents theprofession which the enterprise is steady expands to take the lead thestatus The symbol modelling connects rails the international feeling,will lay the foundation for the enterprise future development.

项目概况 | Introduction

奇妙结合“S”于“橱柜”的造型，创造出一种鲜明的视觉形象，最简明直接的点出主题，使的消费者能够瞬间识别。同时将三维的空间概念融入其中，突破了标志的表现形式。达到独特的品牌形象。
字体设计继承了标志的设计风格，暂时出尚美橱柜多变，现代的空间概念。

Marvelous union "S" to "cabinet" the modelling, creates one kind ofbright visual image, is most concise directly selects the subject,causes the consumer can the instantaneous recognition. Simultaneouslythe three dimensional spatial concept will melt into among, brokethrough the symbol manifestation. Achieves the unique brand image.
The typeface design has inherited the symbol design style, temporarilyleft still the beautiful cabinet to be changeable, modern spatialconcept.

项目概况 | Introduction

标志由龙的概念出发，寻找到大家普遍玩的“迷宫”智力游戏和传统玉玺的造型，将这三个概念融合一体，可谓巧妙，创作难度之高。
整个标志体现“中国”，“龙”是中国精神之最，“玉玺”是最高权利象征 ，表达出中国游戏中心欲做中国第一门户游戏的领头地位。

The symbol embarks from the dragon concept, seeks generally plays "thelabyrinth" to everybody the intelligence game and the traditionalimperial jade seal modelling, fuses these three concepts a body, itmay be said ingeniously, the creation difficulty is high.
The entire symbol manifests "China", "the dragon" is the Chinesespirit, "the imperial jade seal" is the highest right symbol,expresses the Chinese game center to want to make the Chinese firstgateway game to take the lead the status.

项目概况 | Introduction

这个项目挺有意思，提搞时，我们提出好几个稿件，企业最终选择有图形的标志，在字体上，我们也配合企业的特点进行设计，但到最后标志注册时，企业却放弃的图形，采用字体设计做为企业的标志，应该说是具有长远的战略眼光的。

This project is very interesting, raises when does, we proposed thequite several manuscripts, the enterprise finally chooses has thegraph the symbol, in the typeface, we also coordinates the enterprisethe characteristic to carry on the design, but to finally symbolizedwhen registration, the enterprise actually gives up the graph, usesthe typeface design to do for enterprise's symbol, should say has thelong term strategic judgement.

项目概况 | Introduction

巧妙的采用“光纤宽带”这一元素来代表网络，直接表达出企业的行业特征。结合“N”进行设计，恰似有千万信息传送，动感强烈。
标志设计摆脱传统的手法，采用了前卫的设计手段，达到一种独特的视觉效果。
（此标志获得2005/06中国品牌商年展优秀作品）

The ingenious use "the optical fiber wide band" this elementrepresents the network, directly expresses the enterprise theprofession characteristic. The union "N" carries on the design, isjust like has surely the information transmission, moves the feelingto be intense.
The symbol design gets rid of traditional the technique, has usedvanguard's design method, achieves one kind of unique visual effect.
(This symbol obtains 2.005/06 million Chinese brand business year tounfold outstanding works)

项目概况 | Introduction

我们试图找到高尔夫行业与管理的关系，以区别传统高尔夫球会的形象问题。于是我们采用球的弹跳所形成的运动诡计设计成圆形来体现管理的严谨，同时右下方的突变也造成很好的视觉紧张感，也寓意着企业新型的管理模式。
字体的设计采用了古典的装线体，体现高尔夫这一具有历史感的行业。色彩也采用了厚重的黄金色，以体现管理公司的文化，区别高尔夫传统的绿色。

We attempt to find the golf profession and the management relations,distinguishes the traditional golf meeting the vivid question.Thereupon we use the movement clever trick which the ball bouncesforms to design the circular to manifest the management rigorousness,simultaneously the right underneath sudden change also creates thevery good visual tense feeling, also implication enterprise newmanagement pattern.
The typeface design used classically has installed wiring the body,manifested golf this to have the historical feeling the profession.The color has also used the sincere yellow golden color, manifests themanagement company the culture, the difference golf tradition green.

项目概况 | Introduction

半城在进行这个项目一开始就想到如何体现庐山的感觉，希望通过庐山特色的表现，引起消费者的向往与共鸣，但球会力求体现国际化，几乎想放弃传统。
我们告诉客户，如果完全放弃庐山千年的感觉，只是突出国际高尔夫球会，那么无法体现“庐山”地域文化，也将使得高球行业失去自己的特点，造成品牌形象的混淆。
球会最后同意，由我们兼合设计。 于是我们兼合客户的想法，开发出两种风格的特色，但我们依然希望通过有特色的庐山体现球会的不同。这一LOGO是最后客户通过的球会品牌标志，球会仍然希望需要稳重的国际感。
我们必须解决如何将庐山千年的文化与现代国际抽象的方式融合。于是采用了书法的形式结合“L”和挥杆轨迹、瀑布。
本次项目是半城做的最完善但也是最后一个传统VIS的案例，此后，半城在所有的其他项目都采取SVIS（同步性VIS）的方式执行品牌形象整合。

Half city is carrying on this project as soon as to start to think howmanifests Mount Lushan the feeling, hoped through the Mount Lushancharacteristic performance, causes consumer's yearning for with thesympathetic chord, but the ball can make every effort to manifest theinternationalization, nearly wants to give up the tradition.
We will tell the customer, if completely gives up the Mount Lushanmillennium the feeling, is only the prominent international golfmeeting, then is unable to manifest "Mount Lushan" the region culture,also will cause the lob profession to lose own characteristic, willcreate the brand image the confusion.
The ball can finally agree that, concurrently gathers the design byus. Thereupon we concurrently gather the customer the idea, developstwo kind of styles the characteristic, but we still hoped through hasthe characteristic Mount Lushan to manifest the ball meeting thedifference. This LOGO is the final customer through the ball meets thebrand to symbolize that, the ball could still hope needed the steadyinternational feeling.
How will we have to solve the Mount Lushan millennium culture and themodern international abstract way fusion. Thereupon has used thecalligraphy form union "L" and wields the pole path, the waterfall.

项目概况 | Introduction

标志设计取企业名称朝阳之意，采用“太阳”这一元素进行塑造，简洁的表达出光芒四射的蓬勃朝阳之意。
标志线条粗细变化，空间的处理，很好起到视觉效果。方形的造型也迎合公司稳重的形象，同时静中有动。
此标志是半城总经理前身在力锐设计公司参与腾讯VIS项目时完成。

The symbol design takes meaning of the business name Chaoyang, the use"the sun" this element carries on molds, the succinct expression lightshining in all directions meaning of vigorous Chaoyang.
Symbolized the line thick thin change, spatial processing, very goodgets up the visual effect. The square shape modelling also caters tothe company steady image, simultaneously is static has moves.

项目概况 | Introduction

标志运用玻璃透视所产生的明暗线条为元素进行设计，形体上也做了艺术突变处理，造成视觉的紧张感，体现形象独特之处。线条的精细处理，也体现了企业生产玻璃的高质量。
标志围而通透，在于体现企业在市场的成功运作。

The symbol utilization glass perspective produces the light and shadeline carried on the design for the element, in the physique has alsomade artistic sudden change processing, created visual the tensefeeling, manifested the image uniquely place. Line fine processing,also manifested the enterprise to produce the glass high grade.
The symbol encircles but is insightful, lies in manifests theenterprise in the market success operation.

项目概况 | Introduction

标志设计取“星海”之意，直接表达出企业名称的寓意，经过艺术化的造型设计，简洁而富有美感。标志刚柔并举，体现企业人性化地产特征。

The symbol design takes "Xinghai" meaning, directly expresses thebusiness name the implication, the process art modelling design, issuccinct and the rich esthetic sense. The sign hard and softlydevelops simultaneously, manifests the enterprise human nature realestate characteristic.

项目概况 | Introduction

以“T”作为设计元素，突破传统高尔夫行业的设计手法，塑造成高尔夫球场的球道造型。标志整体造型设计成滚动的椭圆形球体。
字体的设计，体现现代科技感，突出网络科技公司这一行业特征，同时“i”于“o"形成同构，体现网络运营高尔夫这一特点。

By "T" took the design element, the breakthrough tradition golfprofession design technique, molds the golf course a ball modelling.The symbol overall modelling designs the ellipse spheroid which rolls.
The typeface design, manifests the modern science and technologyfeeling, prominent network science and technology company thisprofession characteristic, simultaneously "i" to "o" Forms theisomorphism, manifests network operation golf this characteristic.

项目概况 | Introduction

经营别样的小家电，从公司名称就可体会到，企业试图把一种健康的概念、家庭的概念传达给目标受众。
可以发现“bestkon"这个名称中，“O”这个字母有很特别的灵气感，所以标志的设计重点在于把“O”表现为一种呐喊的小精灵，升出的2个小拳头，也可以说是2个小眼睛，非常的灵气、可爱，受到目标受众的喜欢。

Manages the different kind small electrical appliances, may realizefrom the corporate name, the enterprise attempts one healthy concept,the family concept to transmit for the goal the audiences.
May discover "bestkon" In this name, "O" this letter has the veryspecial divine and wonderful spirit feeling, therefore the symboldesign key lies in "O" the performance is one kind of call young andclever., rises 2 small fists, also may say is 2 small eyes, theunusual divine and wonderful spirit, is lovable, receives the goalaudiences' liking.