项目背景：《香港。佛山金兰尼亚服装》是国内大型童装生产企业，在经过长年的发展，在市场及同行业中建立了一定的知名度，由于近年来服装行业的竞争激烈，原有的经营模式及品牌形象已经难以有更大的突破，建立完善及高端的品牌形象成为未来战略的第一步。经过长久的沟通，企业选择我们为其设计建立新的品牌形象。

项目分析：
初期在接手这个项目的时候，我们原本以为会比较顺利，可是随着项目的进行，才发现越来越多的问题和定位的困惑：
1、 童装市场的同质性 2、定位界限的模糊，该品牌是重点消费对象定位在10-16-18的成长起少年，跨度非常大，该年龄群的变动也非常大，给我们造成了相当的难度。3、借于定位的模糊，整个品牌设计的方向开始困惑，这个中间的灰色地带到底该怎么偏宜。4、注册的困难，服装行业的注册相当之严格，图形商标非常难通过，这也给我们造成了很大难题。

为了完善的完成这个项目，前后我们共提了3次方案，在第一、二次失败后，我们开始逐步认清了前进的方向，考虑到兼合儿童的概念，着重偏向大龄的消费群，风格趋于成人化，这才找对了方向和思路。

项目设计：
1、经过全团队的努力，松鼠这一形象被大家接受，松鼠是可爱、灵气的动物，用做品牌的原形非常贴切，而且在后期的卡通设计中也能更突显品牌。
2、经过概括艺术设计，具有松鼠特点的尾巴成为了设计的重点，具有动感和灵气。完全符合了品牌消费者机灵、聪明的特性。
3、标志整体动静结合，简洁而大气，尽显金兰尼亚定位高端的战略发展。

项目背景：《《信实科技》是国内手机制造企业,其做工及品质在市场中受人赞扬．为了在市场更好的发展，走上品牌之路。

项目分析：
科技感是我们对这个项目一再强调的方向，创新的设计一直是我们认为科技企业该具有的品质，未来的发展观更是科技企业所应该有是视野。方向明确，设计对路，项目顺利完成。

项目设计：
1、采用英文字母“S”进行变形设计，形成一个环绕包围的球体，现代、科技、灵动而具有坚实感，这不正是《信实》这一手机品牌的含义吗？
2、英文配合图形圆润的风格做部分变形，整体标志国际、科技感的气质强烈的感染着受众。

项目背景：《欧盛数码》是国内手机制造企业,其做工及品质在市场中受人赞扬．取名启慧作为旗下新品牌,走上品牌之路。

项目分析：
1、启慧，我们的理解是开启智慧，那么怎么样代表开启指挥呢？ 灯，火，。。。。光！对，就是光，开启智慧之光，载体出现。这个简明的载体和寓意完美结合，标志诞生了。

项目设计：
1、此标志对我们以前的设计做了突破，采用一些新的手法来演义和塑造标志，视觉效果丰富，现代，科技，国际化。

Background: "European digital Sheng," is the domestic mobile phone manufacturers, and quality of their work in the market by the people commended. Named Kai-hui as its new brand, the brand embarked on the road.

Project Analysis:
1, Kai-hui, our understanding is open wisdom, then how is the command to open representative sample ? Lights, fire. . . . Light! Right, is light and open the light of wisdom, a vector. This concise carrier and implied meaning perfect combination of signs was born.

Project design:
1, the logo on our previous design to a breakthrough, a new approach to Romance and shaping signs, visual effects rich, modern, scientific, technological and international.

项目背景：《欧盛数码》是国内手机制造企业,其做工及品质在市场中受人赞扬．欧盛走上品牌之路，英文名为IOCEAN。

项目分析：
1、OCEAN的中文意思是海洋，那么自然，科技的海洋，韵动的海洋，包容的海洋，代表着企业，代表着产品，代表着品牌。如果将这些概念表达出来，就是重点。传统的海洋造型，不行；那就让我们找到水的动态形体，来塑造吧。

项目设计：
1、海洋，水的律动的形态塑造成“O”的形体，随意而又有章法，静止而具有灵动，色彩丰富的层次，具有科技理性的海洋蓝，将品牌的概念很好的传达。

Background: "Ruisi Kang microelectronics" is the new smart technology company focused on intelligent control network area, Circuit smart, intelligent household equipment and so on. The company founded by a number of high-tech personnel, but the past has been focused on the development of technology, in the end of 2007, to begin to brand marketing, establish a good image of the sales and development.

Project Analysis: We and companies in high-level discussion, analysis of that: the original logo without any visual sense of beauty, blunt, straightforward, this can not carry the current strength of the company, to build brand model, we must replace the mark image.
2, after up to six months, three times to draft, from the beginning of each other's vague, the differences between the two ideas, then gradually to unity, a clear concept of change. Established the "intelligent wave sweeping across the world, spread throughout the world, connecting the world to create intelligent technology for the quality of human life." Concept ideas.

Project design:
1, intelligent wave sweeping across the world, spread throughout the world, connecting the world to create intelligent technology for the quality of human life.感念of this letter "R" artistic innovation
Design practices.
2, marks modern-, three-dimensional forms of design, more visual effects and the future development of flu.
3, as technology blue color, and more highlight the company's high-end technology.

项目背景：《G-FIVE》是国内大型手机代工厂，立足海外的品牌．改品牌主要面对海外市场及第三世界国家，所有产品全部出口。这就要求品牌形象的设计必须国际性。该品牌的理念口号是“GIVE ME FIVE”。

项目分析：
1、最开始，我们对这个项目很困惑，一直找不到“GIVE ME FIVE”结合产品属性的方向和载体，再第一次的提稿中，自然被PASS了。
2、后来，我们决定弱化“GIVE ME FIVE”这种热情，运动的感觉，从产品属性入手，再结合“GIVE ME FIVE”的一些属性，最终让我们找到了合适的形体和概念。

项目设计：
融“手与信号、频率，电子、科技”设计元素为同一图形，五个小长方形中间高两边底的有序排布既体现着强烈的信号，同时整个的形状又是一只手。

出现的白线、点与整个标志的蓝色一起体现着品牌的科技、精准与品质。

标志手与信号的完美结合，让g'five！具有的激情、胜利与分享的同时更具有现代科技感。
科技与品牌文化、精神一起让g'five！向更高更广阔的天空飞去！

Background: "G-FIVE" is a large domestic mobile phone manufacturers, based on the brand overseas. Changed the face of major brands in overseas markets and Third World countries, all products of export. This requires the design of brand image must be international. The brand's slogan is the concept of "GIVE ME FIVE".

Project Analysis:
1, the beginning, we are confused on this project, has been unable to find "GIVE ME FIVE" combination of product attributes and the direction of vector, and the first mention in the draft, PASS was a natural.
2, and later, we have decided to weaken the "GIVE ME FIVE" This enthusiasm, the feeling of movement, from the start with product attributes, combined with "GIVE ME FIVE" a number of attributes, so that we finally found a suitable physical and conceptual.

Project design:
Rong "and hand signals, frequency, electronics, science and technology" for the same graphic design elements, five small rectangular high on both sides of the middle at the end of an orderly arrangement embodies a strong signal, while the entire shape is a hand.

The white line, the whole point with the blue logo of the brand with the technology, precision and quality.

Hand signs and signals in the perfect combination for g'five! With the passion, share the victory with more modern technology at the same time sense.
Technology and brand culture, a spirit of Let g'five! To the higher and more broad exiting the sky!

项目背景：《瑞斯康微电子》是国内新型智能科技公司，致力于智能控制网络领域，电路智能，家庭设备智能等等．公司由一些高技术人员创办，但过去的发展一直专注在技术上，在07年底,以开始重视品牌营销，建立良好形象对销售及发展的重要性。

项目分析：我们在和公司高层讨论，分析后得出：原标志无任何视觉美感，生硬，直白，更本无法承载目前的公司实力，要建立品牌模式，必须更换标志形象。
2、经过长达半年，三次提稿，从开始相互的模糊，双方思路的分歧，到后来渐渐统一，概念也变的清晰化。确立了“智能化浪潮席卷全球，传遍全球，连接全球，以智能科技为人类创造优质生活。”的概念思路。

项目设计：
1、智能化浪潮席卷全球，传遍全球，连接全球，以智能科技为人类创造优质生活。将此感念结合字母”R“进行艺术创新
手法设计。
2、标志现代感强，立体形式的设计，带来更多的视觉效果及未来的发展感。
3、蓝色作为科技色，更加突显了企业的科技高端。

Background: "Ruisi Kang microelectronics" is the new smart technology company focused on intelligent control network area, Circuit smart, intelligent household equipment and so on. The company founded by a number of high-tech personnel, but the past has been focused on the development of technology, in the end of 2007, to begin to brand marketing, establish a good image of the sales and development.

Project Analysis: We and companies in high-level discussion, analysis of that: the original logo without any visual sense of beauty, blunt, straightforward, this can not carry the current strength of the company, to build brand model, we must replace the mark image.
2, after up to six months, three times to draft, from the beginning of each other's vague, the differences between the two ideas, then gradually to unity, a clear concept of change. Established the "intelligent wave sweeping across the world, spread throughout the world, connecting the world to create intelligent technology for the quality of human life." Concept ideas.

Project design:
1, intelligent wave sweeping across the world, spread throughout the world, connecting the world to create intelligent technology for the quality of human life.感念of this letter "R" artistic innovation
Design practices.
2, marks modern-, three-dimensional forms of design, more visual effects and the future development of flu.
3, as technology blue color, and more highlight the company's high-end technology.

项目背景：由于目前中国对"中国创造"的转型,企业取名<QMS>,开始了品牌之路.

项目分析：我们在分析后得出：
1、着重体现音响的属性，剥离分析，我们找到“喇叭”、“声波”的载体。
2、接下来的关键是如何将元素结合在QMS中，Q给了我们结合的空间点。

项目设计：
1、＂Ｑ＂的造型恰好给了我们发挥的空间，将Ｑ构造成喇叭＼声波的结合，一刚一柔的结合，巧妙完美．
２、字体简洁，精细。

Background: As China's "China to create a" restructuring, corporate name <QMS>, Brand began the road.

Project Analysis: We have, after analysis, that:
1, focus on the attributes of sound, stripping analysis, we find the "speaker", "Sonic" the carrier.
2, the next question is how to combine elements of the QMS, Q has given us with the space point.

Project design:
1, "Q" form just given us the space to play, will be constructed into a loudspeaker Q \ combination of acoustic, just a soft one, the combination of clever perfect.
2, fonts, concise, fine

项目背景：信冠公司一直秉承做中国最好的注射器供应商,目标放眼海外市场.原品牌形象已经无法承载发展目标，企业找到我们对其进行诊断设计。

项目分析：我们在分析后得出：
1、注射器这个行业属性的表现出现难度，且这个行业还没有可具有参考的方案，这是一个机会，可以由我们指定行业表现的标准了。那么在这种情况下，我们转而去发现企业的文化内涵，以寻求突破口。
2、我们找到了医疗所带给人们的“光明，希望”，这是一点；另一点，我们发现企业一直在寻找发展的光芒，亮点，以变步射到广阔的市场；这两点，光——成了我们的设计载体。
3、如果单独这么表现，还是不够的，还必须结合产品属性来艺术同构，顺着方向，设计方案诞生了。

项目设计：
1、星光，代表着发光，发展，壮大，美好的寓意，符合企业的发展观，同时体现了医疗带给人们健康，美好的愿望。
2、将“星光”与“产品特点”进行艺术的同构，抽象的表达了企业理念和行业特征。同时抽象的构成了医疗的“+”字结构，更加的呼应了行业，同时为将来企业多元化医疗产品做了基础。
3、字体简洁，精细。稍带倾斜的字体，也体现了企业发展，“做中国最好的高压注射器供应商”的远景。

Project Background: Faith crown has been China's best to uphold the syringe suppliers, objective look overseas markets. Original brand image has been unable to carry development goals, we find enterprises of their design.

Project analysis: We have, after analysis, that:
1, syringes attribute the performance of the industry in difficulty, and the industry also do not have a reference for the programme, which is a chance, we can specify the performance of industry standards. So in such circumstances, we turn to find the cultural connotation of enterprises to seek breakthrough.
2, we find the people's health caused by the "bright hope," This is the first point; another point, we found that enterprises have been looking at the development of light, bright spots to step strikes into the vast market of these two points - -- has become our design vector.
3, so if performance alone, it is not enough, it is also necessary to integrate the arts with the product attributes structure, along the direction of the design programme was born.

Project design:
1, Stars, on behalf of the luminescence, development, growth, and a better implication, the concept of the development of enterprises, at the same time reflects the medical brought to people's health, good wishes.
2, "Star" and "Features" with the art of structure, the abstract concept of the enterprise and industry characteristics. At the same time constituted a medical abstract "+" character structure, the more echoes of the industry, at the same time for the future corporate done a diversified medical products based.
3, simple fonts, fine. Slightly tilted fonts, and also embodies the enterprise development, "China's best to do the high-pressure syringe suppliers" vision.

项目背景：06年初《JOINUS》找到我们为其设计品牌形象，市场发展迅速，2年后的今天，因JOINUS策略整改，及发展扩大，再次找到我们更换原品牌形象。而这次的主题已再非两年前的《英语特快列车》，而是《加入我们，佳绩教辅联盟》。这就使得我们必须从新找到设计定位，更换以前的企业形象。

项目分析：我们在分析后得出：
1、《加入我们，佳绩教辅联盟》有一种号招的力量，这给了我们一些灵感。
2、 同时在JOINUS学习和培训的，都是希望提高成绩，获得成功的愿望，而JOINUS带给学生的也正是如此，那么还应该体现一种呐喊的成功。
3、 我们找到高举双手的形象载体，非常好的将这两点进行了统一结合。

项目设计：
1、标志图形抽象体现了高举双手的形象载体，动感和力量有很强的感受。色彩上根据企业要求需要提供一种丰富的元素，造就色彩的丰满而具有亲和力。
2、字体从新设计，加重了力量在图形中，更注重体现企业号召和成功的力量。

Project Background: early 06 "JOINUS" We find a brand image for its design, rapid development of the market, two years later, due to JOINUS strategy rectification and reform, expansion and development, we once again find a replacement of the original brand. But this time the theme has re-two years ago, "English express train", but "Join us, teaching, tutoring success Union." This allows us to find the new design orientation, the replacement of the previous corporate image.

Project analysis: We have, after analysis, that:
1, "Join us, the success of teaching, tutoring," there is a strength of strokes, which gave us some inspiration.
2, while in JOINUS learning and training, we hope improve results, the success of the wishes, but also students JOINUS bring is the case, then should also reflect the success of a cry.
3, we find the image of high Jushuangshou carrier, very good for the unification of these two combined.

Project design:
1, abstract graphic signs of a high-Jushuangshou the image carrier, dynamism and strength of strong feelings. Color on the basis of business requirements need to offer a rich elements, creating color fullness and accessibility.
2, the new font design, increasing strength in graphics, call enterprises pay more attention to embody the strength and success.

项目背景：《安多福股份有限公司》是深圳高新科技医用企业,主要研发生产新型非碘消毒液,避免了很多用碘消毒的不利因素。
由于从企业刚开始没有重视视觉识别而导致目前企业视觉品牌使用混乱。在这种背景下，企业寻找到我们对视觉品牌进行诊断和再更新。

项目分析：首先我们带领品牌小组来到企业方进行详细的考察和交流，得到大量的资料，在我们回到公司进行分析时，我们发现需要改进的几个方面，也就成为此次视觉识别系统（VIS）建立的核心。
1、品牌标志的陈旧：A、因企业生产新型消毒液，属于现代性产品，具有新型技术含量，同时企业又属于高型科技医用企业，类型应该被定位于现代医用企业。那么在这样的定位下，原有标志显得不合气质，过于传统；2、企业品牌标准色：原有绿色，在色彩学上说，过于生硬，给消费者不够成熟的感觉，其次，绿色在同行业中使用过多，无法形成自身特色，那么需要从新寻找一种色彩注入；3、因发现企业方对视觉统一的把握性不是很高，这对我们做视觉规范要求更高，需要我们对规范做的更入微。

项目解决：
1、因企业方坚持不更换“安多福”的手写体，那么首先的挑战是需要寻找一个新的样式来使原有标志更具有现代气息。我们在翻阅安多福资料时，发现了“ADF”英文的注册文件。那么我们决定将“ADF”从新改进再搭配中文来解决形式的问题。同时对中文字体的从新设计、修整，目的都让标志的整体到细节都趋于完美。
2、在色彩上，双方都认可更换的方案。那么我们在寻找色彩时，在绿色系中往蓝色方向靠，寻求医药给人安宁及治疗的心里感受。一种新的使用色彩被确定，同时在行业中也达到一个新的色彩形象，对企业独特传播起到识别强的作用。
3、在翻阅资料时，我们发现企业品牌从1992年就建立了，这是一个时代证明的特征，在传播时会具有很强的实力特征，那么我们将时代的符号融入到形象中，让品牌在传播的过程中，无形的述说品牌的历史。
4、在后期的系统规范中，对所有项目的细致规范，对企业方的实施人员，提供了非常提体的指导。
5、一个视觉识别系统的成功，在于细致的规范，提供最佳传播的工具，使得后期执行变得统一、易用，易识别。

最后，需要感谢安多福领导的开明和信任，让我们能够在有限的框架内发挥最好的智慧；也感谢领导的高要求，让我们对品牌标志每一个细节的追求，不然标志字体不会这么和谐饱满。

Project Background: "An DuoFu Corporation" is medical high-tech enterprises in Shenzhen, mainly R & D and production of new non-iodine disinfectant solution and avoid a lot of iodine disinfection by the unfavorable factors.
As enterprises from the beginning and did not attach importance to the visual identification of the present use of enterprise visual brand confusion. In this context, we find enterprises for visual diagnosis and re-brand update.

Project Analysis: First of all, we lead the brand teams at the enterprises to conduct a detailed study and exchange, attracted a great deal of information, we returned to the company for analysis, we found the need to improve several aspects, has become the visual recognition system ( VIS) established the core.
1, the old brand logo: A, because of the production of new types of disinfection liquid, are modern products, a new technology content, while business is a high-technology and medical companies, the type should be located in modern medical enterprises. Well, such a definition, the original mark is not temperament, too traditional, 2, corporate brand color: the original green, in the study of color, too rigid to consumers feel mature enough, and secondly, in the same green the use of excessive industry, unable to form their own characteristics, then it will need to find a new color implantation; 3, due to the business side of the grasp of the visual unity is not very high, and this we have done more visual specifications, we need to do to regulate more nuanced.

Projects address:
1, not because of the side to insist on the replacement of "An DuoFu" Handwritten, the first challenge is the need to find a new form of the original signs to make more modern flavor. We read many good fortune in the information and found that the "ADF" English registration documents. So we have decided to "ADF" to the new improved form with the Chinese to solve the problem. At the same time the new Chinese font design, dressing, all aimed to sign the overall details have tended to perfect.
2, in color, both sides recognized the replacement programme. So we are looking for color, in the blue to green in the direction of relying on, people seeking medical treatment in the hearts of peace and feelings. A new use of color is determined at the same time in the industry has reached a new color image of the enterprises play a unique identification dissemination strong role.
3, in reading data, we found that brand from 1992 on the establishment, which is that the characteristics of an era, in the dissemination will be a strong strength characteristics, we will era symbols into the image, so that brand in the dissemination of the process of describing the intangible brand history.
4, in the latter part of the system specification for all items detailed norms and the implementation of the enterprise, the very mention of providing guidance.
5, a visual recognition the success of the system is detailed standards to provide the best communication tools, making the implementation of late become unified, easy to use, easy to identify.

Finally, many good fortune to thank the enlightened leadership and trust, so that we can in the limited play within the framework of the wisdom of the best; also thank the leadership of the high demand, let us each a symbol of the brand details of the pursuit, or will not sign fonts so full harmony.

项目背景：《林荫大道》是属《香港佳利柯科技》旗下新型GPS产品的品牌。客户交给我们的理念为（车、数码、生活）。要求使用字体标志设计，体现产品特点外，需要体现大品牌高档的气质。

项目分析：与企业方经过沟通，我们将资料带回小组，分析得出：
1、GPS目前在国内没有可参考及有代表性的形象，这对我们进行设计提出了挑战，我们必须充分的了解GPS所有的资料后，才能设计出符合特性的形象；在全面分析后，我们得出GPS的两大特点：A、定位 B、指示 C、速度，这些方面提供了我们设计方案的方向。
2、于企业品牌在一定的方面进行继承，因为毕竟这是企业品牌下的产品品牌，不可太过孤立；

项目设计：
1、本着GPS产品的性质，突现由它所带来的快速感，标志对字体进行了倾斜处理，让整个标志给人以速度的感觉；同时我们加以的3个红色箭头，是GPS指示的体现，又是数码定义的体现。曲线环绕的完美融入，体现GPS定位全球化的概念。至此，产品特性结合完美。
2、整个标志在字体的处理上，连笔、简化和突破的设计手法，让它突现一种科技感，标志整体细节处理多处，给人大气，简洁，含义明确，识别性强。

Project Background: "boulevard" is a "Like Hong Kong in science and technology," its new GPS products. Our customers to the concept of (cars, digital life). Require the use of font logo design, the characteristics of products, required to reflect the temperament of the luxurious.

Project Analysis: After communication with the business side, we will bring back information group analyzed:
1, GPS present in the country and there is no reference to a representative image, which we have presented a challenge to design, we must fully understand all the GPS information, the design can meet the characteristics of the image in a comprehensive analysis, we GPS that the two major characteristics: A, position B, C instructions, speed, we provide design direction.
2, the corporate brand in a certain area of succession, because, after all, this is the brand under the brand name can not be too isolated;

Design Notes:
1, the nature of the products in the GPS, the process by which it is brought about by rapid flu, signs of a tilt font handling, so the speed signs give the impression at the same time we continue to be three red arrows, GPS directions embodiment is the embodiment of the digital definition. Curve around the perfect integration of GPS positioning the concept of globalization. Thus, the perfect combination of product characteristics.
2, the signs in the handling of fonts, and even T, simplification and breakthroughs in the design, it is a sudden sense of science and technology, details of the overall deal with multiple signs, that the atmosphere, concise, unambiguous, and strong identification.

项目背景：《思尚会》、《思达乐企业》是香港思达乐企业在深港两地运做的高段时尚及奢侈品的俱乐部，为高收入人群提供关于时尚舞会，奢侈品内涵等等有关于时尚、奢侈的培训、会议、课程等。

项目分析：当我做在两位香港时尚女士面前，讨论关于品牌规划设计时，感受到了女性企业的风趣和轻松，双方总结出对于品牌的气质为：
1、时尚 ；2、品位 ；3、体现聚合的感觉，因为企业所经营的本质是聚合人群，提供信息 ；4、以女性为主，但不可太过于女性化，同时要顾及到男性，因为经营宗旨是由女性携带丈夫或者小孩。根据这些，我们认为产品的品牌视觉应该趋向国际性的气质，使得产品从外在到内在都给客户是海外血统的这种认知。
虽然第一次做时尚类品牌，但由于有良好的沟通，再加上我们对时尚品牌的明锐触觉，使得我们在第一次初稿提交时，就打败其他对手。得到深入完成品牌规划的认可。

项目设计：对项目展开发想，摆出的问题很显然，什么代表时尚，美丽？ 柔美的丝带和绅士的领结？花朵？面具？飞翔的鸟？最后终于我们找到一个特别的代表，孔雀开屏展现的美丽，羽毛自然是最大的特征。
1、孔雀开屏所展现的美丽羽毛的特征，时尚的花朵、共同构建了此美丽图形，充分确立了品牌的所针对的消费人群；
2、标志在画面的组合上造成了非常舒适、国际的视觉感受；
3、图形的组合同时隐含了信息的交互性质， 寓意了思尚会的性质，交流互动，
4、色彩上采用了象征贵气、顶级的皇家蓝紫和暗金色，整体时尚、现代又不乏国际感。

Background: "lovesickness yet", "Saida music enterprises" Le Hong Kong enterprises in Saida between Shenzhen and Hong Kong Yun do high fashion and luxury of a club for high-income people on the fashion parties, such as luxury connotation , and so on fashion, luxury and training, conferences, courses.

Analysis: When I do in the face of two Hong Kong Fashion President, the discussion on brand planning and design, felt the women's witty and easy enterprise, the two sides summed up the temperament of the brand:
1, fashion; 2, grade 3, the feeling of polymerization, because the essence of business is operated by the polymerization population, and provide information; 4, female-dominated, but not too feminine, and at the same time take into account the men, because operators purpose is to bring women by their husbands or children. Based on these, we believe that the visual brand products should be an international trend temperament, makes products from both internal to external customers overseas origin of this awareness.
While the first category do fashion brands, but with good communication, in addition to our fashion brands that sharp acumen, and has enabled us to the first draft, who defeated other rivals. Be completed in-depth planning brand recognition.

Design Notes:
1, Peacock opened by the screen display the characteristics of the beautiful feathers, fashion flowers, jointly constructed this beautiful graphics, a well-established brand targeted consumer groups;
2, a combination of signs on the screen caused a very comfortable, international visual;
3, the combination of graphics at the same time implied the interactive nature of the information, the implication would still think the nature of the exchange interaction,
4, color Her adopted the symbol of the top of the Royal dark blue-violet and gold, the overall fashion, and some international modern sense.

项目背景：《威诺华照明》是发展迅速的节能灯生产企业.原先主要为国外指名品牌提供OEM，由于发展的迅速，企业需要做强做大，就必须建立自己的品牌。在寻找我们之前，企业寻找了其他设计公司及设计师进行规划设计，都未能满意。后来看完我们的作品时，来到我们公司进行沟通，当然由于我们作品的出色，企业决定由我们来规划设计。

项目分析：我们在前期进行资料分析时，发现节能灯行业比较庞大，各种层次企业比较多，如果盲目针对行业属性进行创作，那肯定会被淹没在行业中，无法突破。那我们认为，必须先为品牌找到一个传播理念，再进行标志的创作才能具有针对性和独特性。
当然我们创作了很多主题和理念，最终“揭开闪亮新生活”被最终确定。为什么会出现这个主题，因为当我们分析节能灯的所有资料，跳出框架，以消费者角度审视时，发现这其实是一种生活方式的改变，以前由煤油灯到传统的钨丝灯，再到日光灯，到现在的节能灯，是生活的改变，而且是改变的更美好，更亮丽。主题自然就出现，且非常符合行业及企业的特点。

设计说明：
1、“揭开亮丽生活“ 揭开一片绿色的能源生活。让企业从一个单纯的照明提供商，提升到一个提供生活方式、提供绿色光源的角色。
2、标志右上角恰似“揭开”的图形设计，让整体标志视觉清新，在后期产品包装等方面的运用，将更加独特。
3、标志整体细节处理多处，给人大气，简洁，含义明确，识别性强。

Project Background: "Vinova lighting" is the rapid development of energy-saving lamps production enterprises. Originally mainly for foreign brand name for OEM, due to the rapid development, enterprises need to grow in size and strength, it is necessary to establish their own brand names. We are looking for before, enterprises find other design companies and designers for planning and design, are not satisfactory. Later, we read the works, to communicate to our company, of course, because we work well, we decided to corporate planning and design.

Project analysis: Our preliminary data analysis, it was found that relatively large energy-saving lamp industry, at all levels enterprises more, if the industry against blind attribute creation, it certainly will be drowned in the industry, unable to break through. Well, we think that we must first find a brand communication concepts, further signs of creativity focused and unique.
Of course, we created a lot of themes and ideas, and ultimately "opened shiny new life" was finalized. Why is there this theme, because when we analyse the energy-saving lamps of all the information, jumped out framework to look at the perspective of consumers, it was found that this is a lifestyle change, by kerosene lamp prior to the traditional Tungsten Lamp, to the fluorescent , and now energy-saving lights, life is changing, but the change is better and more beautiful. Natural themes emerged, and very much in line with the characteristics of sectors and enterprises.

Design Notes:
1, "opened beautiful life" opened a green energy life. Let enterprises from a simple lighting provider, upgraded to provide a way of life, providing the green light for the role.
2, the upper right corner of signs like "opened" graphic design, visual signs to the overall fresh, in the latter part of packaging of products such as the application will be even more unique.
3, signs deal with the overall number of details, that the atmosphere, concise, unambiguous, and strong identification.

背景：《中国国际医疗电子技术大会》是属《聚合会展》旗下新开发的大型医疗电子技术研讨会。来宾大部分为国外专家及大型公司高层。

分析：由于此研讨会是国内首个大型关于医疗电子技术的研讨会，所以在国内还没有可参考的任何模式和形象，这让我们需要更多的分析大会的各个方面，在方向上需要跟国际接轨。

那么医疗=什么？电子=什么？这就是我们需要寻找和结合的。我们发现：医疗--人--细胞--DNA，顺着这个思路，我们找到了代表医疗的DNA分子结构。那么电子呢？电子是一种抽象的形态，在很多图象中我们可以发现，电子可以抽象成“点”，突然我们发现，点又是细胞的概念化。直到这里，图形慢慢浮出水面了。

设计说明：
1、由代表细胞和电子的点组成DNA分子结构图，很好的体现的大会的主题。
2、绿蓝双色的使用，代表了医疗于电子的结合，呼应主题。
3、国际性大会气质强烈，创造了独特的视觉风格，超越了国内医疗行业的传统。

Background: "Bo is roofing system" is a "Broadwell Corporation," its new seamless construction of a membrane roofing products and building systems, and now some of the new construction has used similar materials, such as large-scale stadium Society.

Analysis: Enterprise side with the meeting after a three communication products in a clear understanding of the circumstances, we summarize:
1, which is a most advanced in the domestic construction materials; 2, totally dependent on imported materials; 3, the basic technology from abroad; 4, a high-level position level. Under these, we believe that the brand products tend to be international visual temperament, makes products from external to internal gave customers overseas origin of this cognitive.

Design:
1, a sign's focus on the design of the "ITI" three letters, the concept of integration will be designed roof, prominent theme bright spot, and have a strong sense of visual tension. Strong Recognition
2, the letter "E" in the bottom corner and also reached a visual breakthrough. The overall harmonization. While the logo can be used with graphic signs.
3, using blue and green processing, convey the system of environmental protection, security, new.
4, with signs supporting the development of the graphics, product features and attributes of expression and a more intuitive sense of the concept.

背景：《聚合会展》是属《香港创意时代公关有限公司》旗下在深圳组织各种大型研讨会的共关性公司。

分析：在与企业方沟通后,由于企业方来往于国际和香港，客户多为跨国性大型公司，所以我们总结出：
1、国际化；2、时代感；3、简洁性；4、采用文字体现气质，接轨国际。

设计说明：
1、才用红黑两色，加强视觉对比，符合会议这种高热情的行业属性。
2、字体细节处理流畅，国际化、品牌化强烈。

Background: "Bo is roofing system" is a "Broadwell Corporation," its new seamless construction of a membrane roofing products and building systems, and now some of the new construction has used similar materials, such as large-scale stadium Society.

Analysis: Enterprise side with the meeting after a three communication products in a clear understanding of the circumstances, we summarize:
1, which is a most advanced in the domestic construction materials; 2, totally dependent on imported materials; 3, the basic technology from abroad; 4, a high-level position level. Under these, we believe that the brand products tend to be international visual temperament, makes products from external to internal gave customers overseas origin of this cognitive.

Design:
1, a sign's focus on the design of the "ITI" three letters, the concept of integration will be designed roof, prominent theme bright spot, and have a strong sense of visual tension. Strong Recognition
2, the letter "E" in the bottom corner and also reached a visual breakthrough. The overall harmonization. While the logo can be used with graphic signs.
3, using blue and green processing, convey the system of environmental protection, security, new.
4, with signs supporting the development of the graphics, product features and attributes of expression and a more intuitive sense of the concept.

背景：《博实屋面系统》是属《搏德维集团公司》旗下新型的一种膜材无缝建筑屋面产品及建筑系统,现在新型的一些建筑都有采用类似这样的材料,比如一些大型的球场,会馆等.

分析：与企业方经过长达三次的会议沟通，在了解清楚产品的情况下，我们总结出：
1、这是一种在国内最先进的建筑材料；2、材料完全依赖进口；3、技术基本源自国外；4、定位层次级别很高。根据这些，我们认为产品的品牌视觉应该趋向国际性的气质，使得产品从外在到内在都给客户是海外血统的这种认知。

设计说明：
1、标志的重点设计落在了“ITI”三个字母，将屋面的概念融合设计，突出主题亮点，且有强烈的视觉紧张感。识别性强
2、在字母“E”的下角处理，也达到一个视觉的突破。在整体上协调统一。同时此标志可配合图形标志使用。
3、采用蓝色及绿色的处理，传达出系统的环保、安全、新型。
4、配合标志所开发的辅助图形，将产品的特点和属性表达的更具感观及直观性。

Background: "Bo is roofing system" is a "Broadwell Corporation," its new seamless construction of a membrane roofing products and building systems, and now some of the new construction has used similar materials, such as large-scale stadium Society.

Analysis: Enterprise side with the meeting after a three communication products in a clear understanding of the circumstances, we summarize:
1, which is a most advanced in the domestic construction materials; 2, totally dependent on imported materials; 3, the basic technology from abroad; 4, a high-level position level. Under these, we believe that the brand products tend to be international visual temperament, makes products from external to internal gave customers overseas origin of this cognitive.

Design:
1, a sign's focus on the design of the "ITI" three letters, the concept of integration will be designed roof, prominent theme bright spot, and have a strong sense of visual tension. Strong Recognition
2, the letter "E" in the bottom corner and also reached a visual breakthrough. The overall harmonization. While the logo can be used with graphic signs.
3, using blue and green processing, convey the system of environmental protection, security, new.
4, with signs supporting the development of the graphics, product features and attributes of expression and a more intuitive sense of the concept.

1、品牌发展由来：
贝贝拉公司多年来，已建立了强大的专业经验，拥有大量的优秀人才，精湛的技术，本着为消费者创造更好的产品，更亲切、更适合宝宝的形象，需要一个新的形象来承载所需要的内涵，完成自主品牌之路。

2、品牌个性定位：
从命名到形象都不仅完善的表现出品牌的特点，还将“健康、积极、友善、可爱”等特点表现出来，以此受到消费者青睐。
品牌传播宗旨：健康宝宝——全心陪伴——细微呵护——安心妈妈。
品牌关键词：陪伴——呵护（有陪伴才能呵护，由陪伴发展呵护，将陪伴+呵护的理念才是全方位的宝宝品牌诉求）（屏弃传统一谓而单一的诉求“呵护”的品牌传播做法）

3、品牌名称发想：
婴儿可爱的微笑，是宝宝最健康的表现，是妈妈最安心的由来，同时也是品牌细微呵护的宗旨。
取名《VIVI》（微微），将这三点融于一体。

4、品牌标志设计：
将宝宝健康而可爱的微笑，作为主要表现元素；五束直立的“毛发”让整个形象充满积极的精神；胖胖的身躯，让整个形象憨厚可爱；两只紧握的小拳头，更加增强了形象的可爱度和健康向上的品牌精神；以此创造出一个全新的卡通形象。
在色彩上，采用整洁的淡蓝色，给人安全，干净，保护等心理特征。
整体的组合，摆脱了传统国内的品牌儿童式的设计手法，运用的是国际化的品牌理念手法，做到精细而圆润，旨在从形象到产品都传达给消费者，全心陪伴，细微呵护的品牌理念。

5、品牌发展：
VIVI（微微）系列婴儿用品充分深入的研究宝宝各个成长阶段的心理和生理特点等的因素，而研制开发出的婴童服饰系列、哺乳用品系列、清洁护理用品系列、棉织品系列、背巾系列及寝具系列，全面满足“细微呵护宝宝健康成长”的需求。
VIVI（微微）积极健康的精神，活泼可爱的形象和天真善良的爱心，全心而细微的“陪伴”宝宝快乐健康的成长，让宝宝时时开心，让妈妈时时安心。

6、品牌广告语：

* 爱由微笑开始，爱有VIVI陪伴——VIVI婴儿用品

* vivi常陪伴，微笑永相拌——VIVI婴儿用品

背景：迪比科多年来为世界各品牌做代工,每年多次参加海外电子展,欲向海外建立自主品牌,但碍于品牌形象的落后,而一直无法在追求品牌形象的海外有所更大的突破.在这样的背景下,企业决心更换品牌形象及其整个包装形象.
分析：之所以一直以来DBK品牌一直属于代工级别，在于品牌形象的混乱及平庸，同时不符合海外市场的消费审美。我们决定采用及简洁又独特的表现手法来对定位从新的演义，使其更具有品牌内涵特点。 解决:
1、标志的主要设计特点在于将电池的形体、电量显示及字母D进行形体的同构，思维及艺术表现手法巧妙，行业特征明显。
2、整体DBK字母的细节融合的更家巧妙,倒放的字母D与K的巧妙融合，体现了设计思想的独特,同时不失整体的识别性,可谓简洁而独特。
3、三条色带的辅助延展，让品牌形象整体更加鲜明突出。

Background : will be held in the second half of the "high-tech Fair in Shenzhen" under the "electronic outreach" Over the same period, will be the first organized sector ELEXCON Golf Tournament, he immediately invited to the high-end technology sector participants. Venue for the biggest most beautiful "concept make a false charge Golf Club," will be an immediate "fair" into a climax. Resolved : the international image of the race is that we must convey, in the design, also need to find the ball with the logo design competition on the difference between golf that the industry characteristics, the ball can not be similar to the image; racing in the action sports is the best elements and then abstract art design, will be the theme letter "E" integration, dynamic strong, strong international.

一、行业背景
近年来，运动行业逐渐形成强大产业。品牌化发展，是众多产商占领市场，争夺消费者必行之路。消费者同样对具有良好形象及产品的品牌更具有忠诚度和消费度。
在大产业趋势中，以往不太受关注的溜冰运动，也逐渐受到消费者注意和喜爱，消费年龄从儿童到中青年，跨度非常大。市场正不断扩大，然而在国内品牌混乱，品牌形象乱杂。这正是建立良好品牌，提升品牌价值的时机。
《动感》作为《佛山森海运动用品公司》旗下自主强力品牌，急需建立良好的品牌形象及品牌战略，欲提升品牌价值及市场占有率。
二、 目标消费群定义
品牌目标消费群体的消费及个性分析是决定了未来品牌发展推广侧重点的依据。
A 、休闲为主的中青年群体。此类人群追求个人主义，追求时尚及品质感，个人形象满足感较强，对价格较不敏感，而对品牌感有强烈要求，对品牌形象及产品形象要求较高。
B 、 青少年群体。此类群体一般还没有对自身有过高的体验要求，从而对品牌认识感不太感兴趣，对运动本身有较强乐趣。为其购买者多数是其父母，而这群人大多对此运动本身理解不多，一般比较主观的从品牌形象，产品造型，整体包装宣传等方面产生购买动机。 从消费者的认识中，我们发现了品牌的核心及与之相应的品牌形象气质。
三 、品牌价值核心定义
一个品牌的价值来源于“品牌运营商所创造、引导的价值”与消费者认可的价值相互匹配。一个时期的品牌定位决定品牌在一个时期的价值核心，而 ACTION 品牌我们定义为“为休闲带来的专业体验”。只有以休闲市场为主导，以专业品牌形象来打造，才能在这个人们心中认定的专业运动市场逐渐扩大占有率，赢得更多消费者的青睐感。

四、品牌形象气质
A 、从品牌名及行业来定义，品牌所必须具备的基本形象是强烈的动感，以形成消费者对品牌的共鸣。既行业特征。
B 、从分析消费者来定义，品牌形象必须具备现代国际的时尚感，同时必须直接传达，因为消费者在现在纷乱的市场中，已没有太多时间来琢磨一个品牌，一个形象。既设计气质
C 、需要从产品及品牌整体来打造一个细致而强大的品牌形象，以让消费者有较高的信赖感。这点需要企业从内部到市场的全方面统一打造，而非一个单独形象可完成的。既形象整体.
五、品牌主张
A 、主张、口号
经过与企业方不断的沟通,确立的品牌口号" 动感运动,快乐好玩" "专注带来的无忧快乐体验"
B 、品牌内涵
首先我们要明白，品牌的内函是建立的不是我们主观赋予的，或者说他是一个目标，需要品牌运营商在运营过程中逐步完善的积累过程。 品牌的内涵来源于品牌外在的气质、与内在的品质， “专业”是其核心，内在的品质，“休闲”是其外在，是其市场的视点。而这不仅是一个品牌标志所能够全部体现的，更多的将需要在品牌形象的整体及企业内部对产品严格造型品质的理念延续。
六、品牌远景
A 、品牌远景目标
外部：以全新的品牌形象，从视觉上不断打动目标消费群体。内部：不断提升产品品质及产品造型，围绕核心理念，将时尚，专业的气质不断由内而外的传达。
B 、 ACTION 的风格基本趋向于“现代”、“时尚”、“动感”、而文化则表现为 “快乐好玩”。
七、形象设计说明
A 、标志采用英文名称开头字母“ A ”结合溜冰运动人体的动感形态进行艺术的融合及抽离设计；动感而有力量的弧线，传达了品牌的行业特征； 双形体的结合，达到视觉上的加强，同时体现品牌不断提高、壮大的寓意； 形体类似翅膀，深沉寓意品牌的飞翔成功。
B 、字体的设计上体现稳重与运动的品牌气质，体现厚重的品牌感；
C 、红色与黑色的结合，形成强烈的视觉效果，再一次呼应了运动所带来的力量于乐趣；

背景:
将在下半年举行的《深圳高科技交易会》下的《电子展》的同期，将要举办第一界ELEXCON高尔夫邀请赛，即时将邀请科技行业高端人士参加。举办地点为中国最大最美的《观谰高尔夫球会》，即时将把《高交会》带入一个高潮。
解决:
国际化赛事的形象是我们必须要传达的，在设计中，又必须找到球会与赛事LOGO设计之间的区别，即有高尔夫球的行业特点，又不能类似球会的形象；赛手在运动时的动作是再好不过的元素，再进行艺术的抽象设计，将主题字母“E”融合，动感强烈，国际化强。

Background : will be held in the second half of the "high-tech Fair in Shenzhen" under the "electronic outreach" Over the same period, will be the first organized sector ELEXCON Golf Tournament, he immediately invited to the high-end technology sector participants. Venue for the biggest most beautiful "concept make a false charge Golf Club," will be an immediate "fair" into a climax. Resolved : the international image of the race is that we must convey, in the design, also need to find the ball with the logo design competition on the difference between golf that the industry characteristics, the ball can not be similar to the image; racing in the action sports is the best elements and then abstract art design, will be the theme letter "E" integration, dynamic strong, strong international.

背景:
1、个人移动多媒体终端（影视音）,如:手机电视、手持电视、 PMP.个人通过不同传输方式（有线、无线）获取影视音信息的个人终端。
2、基于有线、无线、卫星接受模式的机顶盒。
3、企业追求之理念：创新、时尚、品质。
行业状态、同行竞争对手有：爱国者（华旗）、Apple、SONY 等

解决:
我们给企业取名为”brovi"，代表brandvision的意思，在读音上非常顺口且便于记忆。
标志设计采用“borvi"为元素，展现简洁、国际化、时尚、品质的气质。打破传统在字母“i”上的变形，将字母“v”与“i”进行巧妙的联系融合，视觉效果突出，同时又类似视频播放中的上下及播放符号，将行业特征隐寓的展现。

Background : a personal mobile multimedia terminals (Music Television), such as : mobile phone television, handheld TV, PMP. Individuals through various means of transmission (wired and wireless) Access Television Music personal information terminals. 2, based on wireline, wireless and satellite set-top boxes to accept the model. 3, the fact that the pursuit of philosophy : innovative, stylish, quality. State industries, peer competitors : Patriot (Huaqi), Apple, Sony and other solutions : We enterprises named "brovi" represents brandvision mean, the pronunciation is very easy to read and easy to remember. Logo Design "borvi" elements, displaying simple, international, fashion, quality of temperament. Breaking with tradition in the letter "i" on the deformation of the letter "v" and "i" skillfully links integration, visual effects prominent, while similar video broadcast and broadcast the next symbol to the industry invisible meaning of the display.

背景:形象同质化严重的整形美容行业,没有更多可参考的形象,对我们这次的项目造成了一定的困难,我们于客户决定摆脱目前整个行业的风气,已差异化的抽象设计手法来定义新的品牌形象,创造一种新的形象风格.同时更加摆脱传统医院就非要个"+"的符号,而在国家是没有这样的规定的.分析:此医院也算是时尚行业,在设计风格上,我们也需要保留给消费者的时尚感,同时又需要兼顾作为医院的稳重和信赖.

解决:次项目的设计解决手段采用了全新的思路
1、“水“—女人如水，代表了医院大多数的消费群体;拥有洗迪、美化之含义;同时具有洁净、透彻的美,传达出一种宁静、幽雅的气质；
2、“月”—当空明月，代表了中国人对美的一种特殊喜好，皎洁而明亮。嫦娥奔月，是多么让人向往，更加贴切本医院的内涵；
3、标志将“M”结合古文字“水”和“月”进行同构设计，将三种概念完美融合，时尚及独特性；
4、标志造型部分断开，类似进行手术时所画的虚线，也进一步体现行业特征。
5、整体柔美流畅、稳重大方。

Background : The image of homogenization serious plastic surgery industry, no more references to the image We created this item to a certain difficulties, we decided to customers from the current atmosphere of the whole industry. The abstract design approach has been to define the differences between the new brand image. create a new image style. from the more traditional hospitals must "+" symbols, in the country where there is no such requirement. Analysis : The hospital industry is still in the design style, We also need to retain a sense of fashion consumers, as the hospital also need to take into account the integrity and trust. address : meeting the design means to solve one of the new ideas, "Water" -- a woman water. Most of the hospitals on behalf of the consumer groups; Prodi has washing, the implications of landscaping; the same time it is clean and thoroughly American. conveys a quiet, elegant temperament; 2, "2000" -- the sky the moon, on behalf of the Chinese people to the United States a special preferences, unblemished and shiny. Moon is how people likes to be more appropriate to the content of the hospital; 3. symbol "M" in the ancient language of "water" and "2000" with the structure designed to be a perfect integration of the three concepts. Fashion and uniqueness; 4, the signs continued to form part of similar operations carried out by painting the dotted line, and further demonstrates characteristic industries. 5, and was fluent in the overall, stable and unaffected.

项目概况 | Introduction

1、标志设计奇妙的将THT融合为眼睛的形体，达到一种同构的特殊形体。
2、标志造型中，刚柔的结合，既有视讯这一前行行业的特点，同时也带有科技感。
3、整体造型简洁，识别性强。

1, logo design will Guerin amazing eye for the physical integration, with a reach of the special physical structure.
2, signs modeling, friction combination of both video that features pre-trip trades, but also with a sense of science and technology.
3, the overall shape is simple and strong identification.

项目概况 | Introduction

2007年初，半城视觉品牌设计与博大展览装饰设计联合成立博城文化机构，旨在形成强大的视觉品牌服务提供商，将为更多的伙伴客户提供更全面的视觉品牌整合服务。在未来几年，博城将涉及企业形象、终端展示、展览设计、工业产品、媒体代理等有关企业品牌推广战略的一切事务。
标志采用中国传统窗形及回形造型，将B和C巧妙融合，达到一种和谐突变的视觉效果。整体标志传统内敛同时具有现代简洁感。

Early in 2007, half of the Board of visual brand design and extensive decorative design of a joint exhibition Bo established cultural institutions, The vision is to create a strong brand name service providers, more partnerships will provide a more comprehensive visual brand integration services. In the next few years, Bo will involve corporate image, terminal display, the exhibition design, industrial products, media agency in all matters relating to brand promotion strategy. Window signs and return to the traditional Chinese form modeling, B and C cleverly integrated to achieve a harmonious mutations in visual effects. Restrained, while the overall signs of modern concise traditional sense.

项目概况 | Introduction

背景： 原公司为珠海天度光电科技有限公司，主要以OEM方式经营生产汽车灯，以香港总公司销售至欧美地区。取名“能量子”既表达对光电、科技的一种诠释，做为自身品牌的发展，从07年踏入建设品牌之路。
设计： 经过数天对汽车灯从造型到发光的各种形体研究，我们找到汽车尾灯的形体与能量分子结构的形体进行同构处理，既体现行业特征和公司内涵文化。
标志在形体上，通过大小、疏密等的艺术手段，创造出一种简洁、韵味的造型。
在文字的组合设计上，细节处理英文字母2个“e"的设计和中文笔画的配比。

Background: The original company for the Zhuhai day photoelectricityscience and technology limited company, mainly by the OEM waymanagement production steam headlight, sells by the Hong Kong maincorporation to the European and American area. Names "the energyquantum" already to express to the photoelectricity, the technical onekind of annotation, does for own brand development, treads into roadof the construction brand from 07 years.
Design: After several days to the steam headlight from the modellingto each kind of physique research which shines, we found theautomobile rear light the physique and the energy molecular structurephysique carry on isomorphism processing, also manifests theprofession characteristic and the company connotation culture. The symbol in the physique, through the size, the density and so onthe artistic method, creates one kind succinctly, the flavormodelling. In writing combination design, detail processing English letter 2"e" Design and Chinese stroke allocated proportion.

项目概况 | Introduction

代表着博大胸怀、巨大能量，以及生机勃勃的朝阳，是人们心中向往和理想的形象，所以公司标志用它做为形象是非常符合品牌的行业定位和非常有概括性的，我们从这些特征出发构思，希望品牌能营造出与之相符的一种气质，一种稳重、实力的感觉同时又要充满现代时尚感和亲和力,并且能反映公司名的称以及丰富联想性。
与中文的“天”字进行同构处理，将新天的概念进一步视觉化，达到意料之外，情理之中的良好效果。
彰显公司地产行业的新生领导地位。通过简洁有力的图案，来塑造这种气质，标志用最简练易记的图形语言说明了最实质的问题——新天地产将为人们创造一个新的天地。
整个造型恰似徐徐升起的朝阳，寓意企业兴兴向荣，蓬勃发展。

On behalf of the great mind, the huge energy, as well as full ofvitality Chaoyang, is in the people heart yearns for with the idealimage, therefore the company symbolized does with it for the imageextremely conforms to the brand profession localization
With extremely has concisely, we embark the idea from thesecharacteristics, hoped the brand can build one kind of makings whichtallies with it, one kind is steady, at the same time the strengthfeeling must fill the modern fashion feeling and the affinity, and canreflect a company name as well as the rich association.
"The day" the character carries on isomorphism processing withChinese, the new day concept further vision, achieves beside theanticipation, in reason good effect.
?? reveals the company real estate profession the newborn leadershipstatus. Through the succinct powerful design, molds this kind ofmakings, symbolized explained with the most succinct Yi Ji graphicallanguage the most substantive question - new day real estate willcreate a new world for the people.
The entire modelling is just like Chaoyang which slowly raises, theimplication enterprise is popular to the glory, vigorous development.

项目概况 | Introduction

背景： 电子消费品代工企业，目前主要代工MP3等电子产品，将来可能从事电子相册等时尚电子消费品，品牌之路才是企业最终发展的战略，具有远见的建立自己品牌。在这种背景下，企业寻找到我们为其进行研究设计。

分析： 分析电子消费品市场的情况和海外消费习惯，包括如：IPOD，YEPEE，SONY等大型品牌能受到极大欢迎的原因，我们给出定位设计的几个关键：时尚、年轻、国际、奇迹。

解决： 我们发现“箭头”的内涵与企业“向上、奇迹”的概念相符，于是我们将之融入标志设计当中；
利用“K”与“箭头”形成同构，但只做隐寓的表达；在细节方面，每个字母的空间、圆滑、大小都表达一个概念：时尚、精细；同时在“L”与“I”的搭配上创造出一种视觉的突破，形成画龙点睛的作用。
整个标志设计,造型时尚大方，简洁明快,识别性高；红黑色的处理搭配形成强烈的对比,同时传达出企业“热情、激情、年轻”的理念。

Background: The electronic consumable generation of labor enterprise,at present electronic products and so on main generation of labor MP3,future will be engaged in fashion electron consumable and so onelectronic photo album, road of brand is possibly the enterpriseultimate development strategy, will have the foresight to establishthe oneself brand. Under this kind of background, the enterprise seeksto us carries on the research design for it.
Analysis: Analysis electron consumable market situation and overseasexpense custom, including for example: IPOD, YEPEE, SONY and so on thelarge-scale brand can receive the enormous welcome the reason, weproduce the localization design several keys: The fashion, is young,internationally, the miracle.
Solution: We discovered "arrow" the connotation and the enterprise"are upward, the miracle" the concept tallies, thereupon we will meltinto middle the symbol design;
And "the arrow" forms the isomorphism using "K", but only does expression; In the detail aspect, each letter space, is smooth, thesize all expresses a concept: The fashion, is fine; Meanwhile in "L"and "I" matches on creates one kind of vision the breakthrough, formsfunction which adds the finishing touch.
Entire symbol design, modelling fashion natural, succinct sprightly,the recognition is high; Red black processing matches forms thestriking contrast, simultaneously transmits the enterprise "theenthusiasm, the fervor, is young" the idea.