项目背景：06年初《JOINUS》找到我们为其设计品牌形象，市场发展迅速，2年后的今天，因JOINUS策略整改，及发展扩大，再次找到我们更换原品牌形象。而这次的主题已再非两年前的《英语特快列车》，而是《加入我们，佳绩教辅联盟》。这就使得我们必须从新找到设计定位，更换以前的企业形象。
项目分析：我们在分析后得出：
1、《加入我们，佳绩教辅联盟》有一种号招的力量，这给了我们一些灵感。
2、 同时在JOINUS学习和培训的，都是希望提高成绩，获得成功的愿望，而JOINUS带给学生的也正是如此，那么还应该体现一种呐喊的成功。
3、 我们找到高举双手的形象载体，非常好的将这两点进行了统一结合。
项目设计：
1、标志图形抽象体现了高举双手的形象载体，动感和力量有很强的感受。色彩上根据企业要求需要提供一种丰富的元素，造就色彩的丰满而具有亲和力。
2、字体从新设计，加重了力量在图形中，更注重体现企业号召和成功的力量。
Project Background: early 06 "JOINUS" We find a brand image for its design, rapid development of the market, two years later, due to JOINUS strategy rectification and reform, expansion and development, we once again find a replacement of the original brand. But this time the theme has re-two years ago, "English express train", but "Join us, teaching, tutoring success Union." This allows us to find the new design orientation, the replacement of the previous corporate image.
Project analysis: We have, after analysis, that:
1, "Join us, the success of teaching, tutoring," there is a strength of strokes, which gave us some inspiration.
2, while in JOINUS learning and training, we hope improve results, the success of the wishes, but also students JOINUS bring is the case, then should also reflect the success of a cry.
3, we find the image of high Jushuangshou carrier, very good for the unification of these two combined.
Project design:
1, abstract graphic signs of a high-Jushuangshou the image carrier, dynamism and strength of strong feelings. Color on the basis of business requirements need to offer a rich elements, creating color fullness and accessibility.
2, the new font design, increasing strength in graphics, call enterprises pay more attention to embody the strength and success. |
